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Snapmaker Collaborated with Former Toshiba China CEO Mr. Isao Sugehara to Expand Japan Market

Aug 24, 2022 | News

On 8th August, 2022, manufacturer of digital fabrication machines Snapmaker announced its strategic cooperation with Mr. Isao Sugehara, marking a step forward in Japan market.

Mr. Isao Sugehara joined Toshiba, a leading provider of technology solutions with headquarters in Japan, for more than 30 years and was appointed as China CEO of Toshiba in 2017. In response to the cooperation with Snapmaker, he said “I’m thrilled to be joining Snapmaker as a strategic channel consultant. Having managed 2D printing and MFP business across the US, Asia, Oceania, the Middle East, and Africa, I look forward to bringing my experience to the table as we expand Snapmaker business in Japan. Together, we’ll be aiming for the top spot in Japan’s 3D printer market.”

Previously, under the recommendation of Mr. Isao Sugehara, the well-known Japanese electronics industry newspaper “Electronic Device Industry News” interviewed Snapmaker about its development status and future development plans in the Japanese market and stated that “Snapmaker is a promising Chinese startup.” Besides that, on 11th August, 2022, one of Japan’s major television networks TV Asahi introduced Snapmaker during evening peak hours via Mr. Isao Sugehara’s connection, saying Snapmaker is the representative of Chinese start-up companies that lift manufacturing productivitywhile reducing the labor through automation equipment.

Snapmaker has been notable for its high-performance 3-in-1 3D printers and holding one of the most supported Kickstarter funding campaigns in history. In the future, Snapmaker will move forward with a continued commitment to empowering everyone to create things with ease that just wasn’t there before. Snapmaker 3D printers have been popular in Japan, as top Japanese influencers ICHIKEN and IAMMAN have tested them and their videos were watched by a lot of Japanese people. Next, Snapamker will work together with Mr. Isao Sugehara to promote main marketing activities in Japan, deploy new distribution channels and deepen its partnership with important local business partners, in an effort to make more Japanese end customers have access to Snapmaker’s products and service. With Mr. Isao Sugehara’s deep understanding of channels and local background, Snapmaker breathes the confidence that its sales channel coverage in Japan will go upward to a higher level.

About Snapmaker

Snapmaker is a tech company that develops, manufactures, and sells desktop multi-function 3D printers that integrate 3D printing, laser engraving & cutting, and CNC carving. Dedicated to creating premium-quality and user-friendly desktop fabricating machines, Snapmaker is loved by overseas and domestic customers, with its flagship product Snapmaker 2.0 3-in-1 3D printer setting a record in 2019 as the most crowdfunded 3D printer on Kickstarter and won the 2020 CES Innovation Award & 2022 iF Design Award.

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